Intro of Case:
Fatafat is a fast-paced delivery service providing food, groceries, and parcels. Speed and reliability are their core brand promises.
Work Challenges:
Communicating the “fast” nature of the brand through short-form video.
Building a brand that users can trust for their daily essentials.
Managing customer expectations during peak hours through social updates.
Main Result
Through a campaign focused on “Real-time Delivery Stories,” we increased app downloads and established Fatafat as the go-to delivery partner for the Manipal student community.
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