Intro of Case:
Mai’s Lonche is a traditional, home-style brand specializing in authentic pickles. The goal was to take a local kitchen secret and turn it into a household digital brand that people can order from anywhere.
Work Challenges:
Authenticity over Ads: Making the content feel “homemade” and “warm” rather than corporate and cold.
Product Safety & Trust: Emphasizing the quality of ingredients and the hygiene of the traditional process.
Order Conversion: Simplifying the path from “liking a post” to “placing an order” through WhatsApp and DM marketing.
Main Result
Our “Heritage Recipes” campaign resonated deeply with the audience, leading to a surge in out-of-station orders. We successfully built a loyal community of customers who appreciate the authentic taste of home.
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