Intro of Case:
Chaapster is a popular restaurant brand specializing in unique soya chaap and fusion dishes. They aimed to dominate the local food scene in both Manipal and Shimoga.
Work Challenges:
Managing two distinct local audiences while maintaining a unified brand voice.
Promoting specific “Catch of the Day” or limited-time offers effectively.
Increasing engagement through interactive food polls and reviews
Main Result
We executed a hyper-local marketing strategy that used influencer collaborations and student-centric content, leading to consistent weekend “house-full” scenarios at both locations.
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